Archiving research so the next PMM trusts it

Most research debt is not storage size; it is missing context. The next hire opens a folder, sees clips, and cannot tell what was approved for reuse.

We teach teams to bundle assets with decision logs: who signed off, which lines shipped, which quotes were cut for tone rather than evidence.

Quarterly purge ceremonies sound dramatic, but they prevent hoarding that scares legal partners. Document why something leaves the archive so future you understands the trade-off.